Even Cheryl Cole wears shapewear. She chose the “Hope on a Hanger” shaping brief from Wacoal (which we sell!) for her recent tour. Shapewear hase come a long way since Spanx launched their footless tights to women's wardrobes in the early noughties in a bid to battle muffin tops and floppy bots. Today the cult shapewear brand has become the A-list’s worst-kept slimming secret.
Gwyneth Paltrow attributed her incredible post-baby figure to wearing two pairs of the wonder underwear and celebrity friends of the brand include Jessica Alba, Fearne Cotton, Adele, Tess Daly and Oprah. Even the Kardashian sisters have been snapped unwittingly showing off pairs of pull-you-in-pants to control their curves. Spanx Founder Sara Blakely says: 'Women young and old love SPANX for different reasons: girls looking to smooth their silhouette under a Christmas party dress, women looking to drop a dress size for their wedding anniversary.
'Our fans base is a wide range of women of all shapes and sizes but with the same experience. 'They tell us they feel more confident and love that SPANX offers results but without sacrificing comfort.'.